Auro: Filipino Premium Chocolate

Filipino Chocolate Brand Auro Just Opened Its First International Boutique In Tokyo

Cheryl Tiu, Contributor

Forbes.com

03 November, 2018

Proudly Filipino chocolate company Auro opens its first international boutique in Tokyo, JapanAuro Chocolate

Auro Chocolate is a proudly Filipino bean-to-bar company that sources their cacao from farming communities in Davao, Philippines. They have been making waves not only for their quality (at the 2018 Academy of Chocolate Awards in London last July, they won bronze for their 70% Dark Chocolate Saloy Reserve (Tree to Bar Category) and for their 32% Roasted White Chocolate Cashew (Flavored White Chocolate Bar category) but also for their premium gold-tinged packaging. They are also  going "beyond bean-to-bar" by offering constant support to farmers by teaching them about organic farming and business management fundamentals.

Auro Chocolate is known not only for their taste but for their premium packagingAuro Chocolate

In line with their goal of placing the Philippines on the world cocoa map, they have recently opened their first international boutique in Tokyo, Japan, just a little after a year of operations, last October 7, 2018. "Our Japanese founders found us through social media," explains co-founder Mark Ocampo, "And after coming to the Philippines and trying all the local chocolate available in the market, they chose our brand because they liked the quality and our story really resonated with them. Japan is one of the most challenging markets to penetrate-- they have some of the highest standards in the world. They put so much value in the quality of products they provide to their people, and we are humbled that our partners in Japan believe in us enough to bring us there!

Auro in Japan is located in the popular Shibuya neighborhoodAuro Chocolate 

Auro's main line of chocolate is composed of three different cacao beans: forastero, trinitatio and criollo. They offer dark chocolate in different percentages, as well as white chocolates, milk chocolate (all in various sizes) as well as flavors with cacao nibs, banana chips, cashews and coffee. "In Japan, we are starting off with our retail chocolate bars for now, but we will be supplying our chocolate ingredients to Japan as well in the near future. We are also currently working on some products specifically for the Japanese.