Filipino Global Brands

12 Filipino brands win at 2018 World Branding Awards


Associated Press
Business Mirror
02 November 2018

LONDON—The prestigious World Branding Awards, the ultimate global brand-recognition accolade, saw 270 brands from 33 countries named “Brand of the Year” in a glittering ceremony held at the State Apartments of Kensington Palace on October 31.

Beijing Tong Ren Tang, BMW, Cartier, Club Med, JinkoSolar, Johnnie Walker, Lego, L’Oréal, Louis Vuitton, Nescafé, Rolex, Samsung, Schwarzkopf and Yakult were announced as global winners of this edition of the awards.

Regional winners included Ajinomoto, Uniqlo (Japan); Giordano, Optical 88, Sasa, Shangri–La (Hong Kong); Indomie (Indonesia); LuLu; RAK Ceramics (United Arab Emirates); MTN (South Africa); and Zara (Spain).

National tier winners from the Philippines were Ayala Land (Property Developer), BENCH (Fashion Brand), Condura (Electrical Appliances–Refrigerators), Globe (Telecommunications–Mobile), Jollibee (Quick Service Restaurants), Lucky Me! (Noodles), Meralco (Power/Energy), National Book Store (Retailer–Bookstores), Petron (Petrol/Gas Stations), San Miguel (Beer), SM Cinemas (Entertainment– Cinemas), and Tanduay (Alcoholic Beverages–Spirits).

Winners are uniquely judged through three streams: brand valuation, consumer market research, and public online voting. Seventy percent of the scoring process comes from consumer votes. There can only be one winner in each category per country.

“The awards celebrates the achievements of some of the greatest brands around the globe. With an average of just six winners per country, it is truly a great achievement to be a winner of these awards,” said Richard Rowles, chairman of the World Branding Forum.

This year the awards were split into two award ceremonies, with brands from the Americas and the Caribbean awarded in a separate New York event earlier in July. Over 230,000 consumers from around the world participated in the voting process.

“More than 4,500 brands from 57 countries were nominated this year, with 351 brands from 49 countries declared as winners—81 brands from 16 countries were awarded in New York; and 270 winners from 33 countries awarded in London. Not every country was awarded, as a few did not receive enough votes to qualify,” said Peter Pek, chief executive of the Forum.

Now in its fifth year, the awards is organized by the World Branding Forum, a global nonprofit organization dedicated to advancing branding standards. It organizes and sponsors a range of educational programs. The Forum also publishes branding news on its web site that reaches a global audience of over 23.69 million.

The event was hosted by David Croft from Sky Sports.

Jollibee: The PH McDonald's

The 'McDonald's of the Philippines' Is Slowly Taking Over America

Juliana LaBianca

Reader's Digest

November 1, 2018

JOLLIBEE. Picture: Rd/Jollibee.com

We Americans love our McDonald's. In fact, in the second it took you to read that sentence, the fast-food chain sold more than 75 hamburgers. So when a newcomer hits the block and claims to be the next Mickey D's, you know we're all ears.

That newcomer is Jollibee, a fast-food chain some people are calling the McDonald's of the Philippines. The restaurant sells everything from fried chicken to Filipino desserts, although its signature dish is the "Chickenjoy," a piece of fried chicken with a side of spaghetti, smothered in tomato sauce and topped with hotdog slices and ground beef. If you're thinking that's something you'd like to dig your fork into, you're in luck. The chain is planning an "aggressive" expansion in America over the coming years, Jollibee Food Corporation North America's vice president Maribeth Dela Cruz told Business Insider.

If the name Jollibee sounds familiar, that's probably because it is. The restuarant already has 38 stores in the United States. Its most recent location opened October 27, 2018, in Manhattan. 

Jollibee also has 1,289 locations globally and has become a cult favorite in many countries. 

When Jollibee opened its first store in the U.K., some fans camped out for as many as 18 hours to get a taste of its unique dishes. More than 1,000 others waited for hours on a line that zigged and zagged around the block.

“Jollibee’s arrival is definitely on par with the level of happiness when I graduated, got my first job, got engaged, got married, had my kids," Mars El Brogy, one of the many native Filipinos who waited on line in the U.K, told thesun.co.uk. "This is huge.” 

American Jollibees expect to bring in a high number of Filipinos, too. "It's not just the products they used to enjoy when they were back home," Cruz told Business Insider. "It's really the experience of bringing them back to happy memories of being with their family and celebrating moments and milestones in their lives back in the Philippines."

And since Americans are some of the world's biggest consumers of fast food, we have no doubt the chain will get the rest of the country on board in no time.